There’s no scarcity of burger chains that you may put money into as a franchisee. The one downside is which burger franchise is price investing your life financial savings and a decade of private effort into? There are many choices on the market, however one which stands out to me is: The Behavior Burger Grill.
Often known as Behavior Burger for brief this chain of quick informal burger eating places is thought for chargrilling made-to-order burgers. They’ve been round since 1969 they usually’re gone in opposition to main burger manufacturers within the fast-casual scene and gained.
How a lot does it price to open Behavior Burger? To start out franchising Behavior Burger, you’ll want a minimal liquid capital of $1,000,000 and a internet price of $3,000,000. Anticipate the preliminary funding vary between $1,386,000 to $1,814,000 with a one-time franchise price of $35,000.
The Behavior Burger Grill is now accepting franchise functions. However are you prepared for this burger enterprise? Learn on to know extra about this burger chain, together with the benefits and challenges and anticipated income. Click on right here to take our 7-minute franchise quiz to be matched with a enterprise alternative based mostly in your pursuits.
Monetary Necessities and Charges
These are the charges and bills to count on whenever you franchise The Behavior Burger Grill:
|Charges / Bills||Monetary Quantity|
|Whole Funding||$1,386,000 to $1,814,000|
Different bills you want to find out about is the truth that The Behavior Burger Grill costs a royalty price of 5.5% of product sales and a $10,000 improvement price per restaurant. There’s additionally a advertising contribution which might be as much as 4.5% of the product sales. The time period of settlement to run The Behavior Burger Grill is 10 years and might be renewable.
Common Gross sales / Income per Yr
In response to Restaurant Enterprise On-line, The Behavior Burger Grill’s income for the 12 months of 2021 is $577 million.
Behavior Burger Franchise Details
|Integrated Title||The Behavior Burger Grill|
|Subsector||Meals and Beverage|
The Behavior Burger Grill began in 1969 in Santa Barbara, California. Brothers Brent and Bruce Reichard purchased the placement in Downtown Goleta in 1980 and began opening extra places throughout state. Their enterprise enterprise and enlargement grew to 24 models within the 90s till they offered a majority curiosity to Karp Reilly Group in 2007. Nevertheless, the Reichard Household didn’t promote the Santa Barbara County places they usually proceed to function them as a household enterprise.
The Behavior Burger Grill is all about cooking 100% recent floor beef chargrilled over an open flame. There are over 13 burgers on their on-line menu together with particular burgers akin to their BBQ Bacon Char With Cheese and Teriyaki Char With Cheese.
However burgers solely consist 60% of the menu. In addition they have veggie burgers made with a vegan veggie patty on a wheat bun. Different objects are their Grilled or Crispy Rooster Sandwich made with All-natural hen breast, Tenderloin Steak Sandwich made with marinated beef tenderloin of their artisan ciabatta roll, their Rooster Membership Sandwich made with marinated hen breast with sourdough, and Ahi Tuna Filet made with sushi-grade tuna steak.
If one isn’t up for any burger or sandwich, The Behavior Burger Grill additionally gives salads akin to BBQ Rooster salad, Grilled Rooster salad, Grilled Rooster Ceasar, Santa Barbara Cobb, and Backyard Salad. As for the edges, the menu consists of Rooster Bites, French fries, onion rings, candy potato fries, and tempura inexperienced beans. And to pair it off, the burger chain additionally sells handcrafted milk shakes.
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The Behavior Burger Grill is open for franchising. To start out, full the Franchise Inquiry Kind right here. Do word that Behavior Burger is barely open to candidates keen to open multi-unit franchises. As soon as acquired, Behavior Burger Grill’s Franchise Growth Staff will contact you to know extra about your restaurant administration and operations expertise. Likewise, the group may even orient you about The Behavior Burger Grill earlier than continuing to the following steps.
As soon as each events discover that they’re in settlement over franchising and enthusiastic about working with one another, you’ll fill out their franchise software and undergo their Franchise Disclosure Doc. To make sure model alignment, the franchise group will overview your software and meet with you to debate the marketing strategy and organizational chart. A background examine may even be accomplished. You’ll have an opportunity to speak with The Behavior Burger Grill’s CEO and CFO to get a extra in-depth look in regards to the model.
You’ll then go to The Behavior Restaurant Assist Middle and get to know the model’s govt group and study their roles within the enterprise. You’ll get to go to completely different Behavior Model places. Additionally, you will be discussing intimately in regards to the operations and possession.
Verification of particulars between each events would be the subsequent step. As soon as the settlement is executed, you’ll be a part of The Behavior Burger Grill’s household.
The best candidates that Behavior Burger appears for of their franchisees are:
- Should stay and work within the space of the franchise location they wish to develop.
- Should have important restaurant operations expertise.
- Should have the ability to meet the minimal monetary necessities to develop a number of eating places in a single massive space.
- Should have devoted instruments and infrastructure to develop the eating places from development to operations.
- Should be dedicated in being concerned within the operations full-time.
For worldwide franchisees, additionally, you will must fill out the Franchise Inquiry Kind earlier than getting contacted. Worldwide franchisees might be dealt with by The Behavior Restaurant Assist Facilities (RSC) in Singapore and Irvine, California. Obtainable markets embrace Australia, China, Japan, Malaysia, Singapore, South Korea, and Thailand.
The Behavior Burger Grill is owned by Yum Manufacturers who additionally owns KFC, Pizza Hut, and Taco Bell. They had been in a position to buy the burger chain for $375 million in 2020. Final March 2022, Yum Manufacturers additionally took over the remaining places by the Reichard brothers in Sta. Barbara County.
At current, Russ Bendel is the Chief Govt Officer and President of The Behavior Burger Grill. The corporate headquarters is situated in Irvine, California.
How A lot Does Behavior Burger Make in Revenue?
There isn’t a up to date info on The Behavior Burger Grill’s revenue however a report by Craft claims that in 2019, the burger chain’s income was $466.1 million with a gross revenue of $79.7 million.
As a result of elevated variety of places, income has grown by greater than $100 million in annual gross sales for the reason that date of this report. Assuming gross income of 17.09% held regular by means of 2021, the corporate would have realized a gross revenue of $96 million for the calendar 12 months.
Benefits of a Behavior Burger Franchise
Are there any benefits in franchising The Behavior Burger Grill? There are! Listed here are just a few professionals you possibly can look ahead to whenever you resolve to be a franchisee of this burger chain.
For the reason that starting, The Behavior Burger Grill is barely recognized to make use of recent produce. The burgers are 100% recent floor beef with out preservatives, components, and fillers. Buns are sourced instantly from an area bakery. The ahi tuna is recent from the South Pacific and the greens are all sourced in California.
A model that places freshness first is a model you’ll be pleased with doing enterprise with.
Advertising and marketing Technique
The Behavior Burger Grill is thought for a lot of issues, together with The Behavior Catering Truck. It’s not simply any meals truck however one which’s constructed with a kitchen that’s designed to deal with a chrome steel chargrill to allow them to carry that charburger goodness in all places they go. They cater to occasions akin to weddings, birthday events, and firm occasions. You’ll be able to even rent the catering truck only for a block social gathering.
One of these advertising technique goes above and past, and brings gourmand burgers to prospects in all places they go.
Other than the USA, The Behavior Burger Grill is present in Shanghai, China and Phnom Penh, Cambodia. And since they’ve opened worldwide franchising, you would possibly simply discover a Behavior Burger in different international locations very quickly.
This enlargement might solely imply they’re beginning to construct a powerful international presence that may assist improve their income in the long term. And in case you franchise with them, you’ll have the ability to witness the expansion of The Behavior Burger Grill. This additionally means you may function this enterprise even in case you stay outdoors the USA.
Challenges of a Behavior Burger Franchise
Franchises may have their very own set of challenges, together with Behavior Burger even when they’ve been round for thus lengthy. Listed here are just a few you possibly can count on:
In 2021, a buyer has filed a lawsuit in opposition to a Seattle Behavior Burger franchise. The client stories of getting norovirus-like signs which had been stomach pains and vomiting after consuming at Behavior Burger. He says that the ache was so extreme that he handed out in his rest room and hit his head on the lavatory counter. He awoke with a gash in his head to which he wanted seven staples.
Previous to his lawsuit, there have been additionally claims of a buyer affected by norovirus-like signs as properly.
Although the Seattle and King County well being officers couldn’t discover the supply of the outbreak, this has already managed to tarnish The Behavior Burger Grill’s title. No assertion was launched from the burger chain’s aspect and we solely hope that sure well being measures had been adopted after.
It’s true that lots of people are into burgers. It’s proper up there alongside pizza as People’ favourite meals. However this additionally signifies that the competitors is hard. You have already got Shake Shack, 5 Guys, and In-n-Out. And although not all of those manufacturers can be found round the USA, there are different manufacturers akin to Burger King and McDonald’s which are crowd favorites.
Behavior Burger should persistently discover means to compete with these manufacturers to be able to get forward of the competitors or simply to be in the identical degree with them.
Is the Behavior Burger Franchise Proper For You?
Judging from the income and enlargement that The Behavior Burger Grill goes by means of, it appears just like the chain might be a profitable franchise so as to add to your portfolio. Bear in mind although that the corporate is searching for multi-unit operators so in case you’re strapped for money, you might wish to consider different burger chains as properly.
When you assume you possibly can meet their monetary necessities and have what it takes to run a burger chain, attain out to Behavior Burger to request their FDD. Simply make sure you learn their Franchise Disclosure Doc completely and select location the models have the absolute best probability for achievement.
What’s another Behavior Burger franchise?
One burger chain you need to try in case you’re on the lookout for an alternative choice to The Behavior Burger Grill is BurgerFi. This burger model is thought for his or her natural and free-range beef, Wagyu beef scorching canines, veggie burgers, cage-free hen burgers, and gigantic onion rings. BurgerFi can be recognized to be based by gourmand cooks and has Martha Stewart sit as considered one of their board of administrators.
To franchise BurgerFi, count on the funding to be round $629,900 to $1,011,750 which incorporates the one-time franchise price of $45,000. You may as well try our full information to franchising BurgerFi right here.
In response to the USA Division of Agriculture (USDA), People eat an common of two.4 burgers every day. With this info, you understand that investing in a good burger model is viable path to enterprise success. I hope this information provides you a useful understanding of what it will likely be wish to function The Behavior Burger Grill.