2/ USE YOUR INSTAGRAM STATS STRATEGICALLY
In the event you’ve been round lengthy sufficient you would possibly do not forget that I’d got down to embody extra life-style and inside content material on my weblog and Instagram earlier than. I ultimately stopped, primarily as a result of it didn’t appear to resonate with my viewers — views dropped, and follower progress was minuscule in comparison with after I posted instructional meals images content material.
Quick ahead to January ‘25 and I made a decision to offer inside and life-style content material one other shot solely to see it underperform as soon as once more. At first, it felt like affirmation that this content material simply wasn’t working for me.
However then, I took a nearer look at my stats.
Interior content material wasn’t bringing in hoards of recent followers or raking in tons of likes, however individuals had been saving these posts like there was no tomorrow. I’d missed that beforehand and that perception modified all the pieces. It meant my viewers discovered this content material priceless, even when they weren’t participating with it in the methods I used to be used to measuring success.
Then got here one other realisation: Wanting again on the 12 months I beforehand shared inside content material, I observed that was after I landed a few of my best-paying model collaborations with – watch for it – inside manufacturers! And as I discussed earlier than, working with manufacturers is one in every of my largest targets for this 12 months!
January’s stats additionally revealed:
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My private content material led to the highest engagement
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A publish that “underperformed” nonetheless introduced in hundreds in income
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My instructional content material (which I’m greatest identified for) was the one publish that meaningfully grew my viewers
Seeing all of this laid out gave me LOTS of meals for thought. You see, I’d at all times regarded at my stats, however didn’t ever dissect them correctly, focusing solely on follower progress and views. This deep dive gave me the arrogance I wanted to effective tune my content material technique and proceed to extra effectively pursue my targets shifting ahead.
The takeaway?
Your stats inform an even bigger story than simply likes and follower counts. In the event you solely deal with surface-level numbers, you would possibly miss key insights that might make it easier to develop strategically. Look deeper. Establish what’s truly driving outcomes and align your Instagram technique accordingly.
Now, the query is, are you taking a look at your stats the suitable manner too?
