Information from Moguntia (February 2025-February 2026) confirmed the UK had launched extra new meat, poultry, fish and snacks than every other European nation within the final yr.
It labelled the UK as a “main flavour innovator”, contributing 15% of latest meat, fish, poultry and snacks launches throughout 20 key markets globally, considerably increased than Portugal, Switzerland, and Eire (every 2%).
Within the UK, meat merchandise remained the highest class, up 139% year-on-year, whereas poultry was the quickest rising, surging 168% on the yr. Seasonings comparable to garlic and parsley have been climbing quickest in poultry, whereas unflavoured (now 38% of the class) is on the rise because the clear label, minimalist developments take maintain.
Signature poultry flavours displaying development year-on-year embody garlic (+5%), sage (+5%), maple (+4%) and mint (+4%), which Moguntia mentioned struck a stability between “recognisable tastes and delicate twists” to maintain merchandise contemporary.
“The UK has began 2026 punching effectively above its weight in terms of meals and flavour innovation.”
David Leigh, Moguntia Meals Group
David Leigh, advertising director at Moguntia, commented: “The UK has began 2026 punching effectively above its weight in terms of meals and flavour innovation, significantly in snacks and protein classes.
“What we’re seeing is a shift in the direction of extra layered flavour profiles, combining acquainted tastes with one thing extra distinctive.
“Developments from Japan, like wakame, an umami-rich seaweed and consommé, a deep, savoury seasoning, present how extra complicated tastes are gaining traction and will supply inspiration for retailers and meals companies within the UK.”
The info comes as Moguntia Meals Group introduced the growth of its UK website in County Durham, with plans to create 80 new jobs.
