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HomeDog FoodFinnish Alvar Pet acquires e-commerce platform

Finnish Alvar Pet acquires e-commerce platform


Tailored from a press launch.

Alvar Pet, a Finnish direct-to-consumer pet meals model, has acquired Verkkokauppa Kivuton (Kivuton), a Finnish on-line retailer targeted on pet well being. The acquisition follows the announcement of Juuri Companions becoming a member of Alvar Pet as a strategic accomplice.

Collectively, Alvar Pet and Kivuton will type the biggest on-line retailer within the Nordics specialised in pet well being, providing pet house owners a variety of veterinarian-developed merchandise and diets individually tailor-made to pets’ wants, mentioned the corporate.

“We’re excited to mix experience with Kivuton,” mentioned Ilari Haataja, co-founder and CEO of Alvar Pet. “Initially a veterinary clinic, Kivuton has a deep-rooted deal with pet well being. By becoming a member of forces, we will supply distinctive dietary experience and an in depth vary of specialty diets for pet house owners who worth the well-being of their pets.”

Juuri Companions, a Finnish development investor, has additionally joined as a strategic accomplice within the firm. “We have now intently adopted the event of the pet market and see fascinating development alternatives, particularly within the on-line phase,” mentioned Anita Ojala, a accomplice with Juuri Companions. “By combining a robust model in pet wellbeing with a web-based retailer specialised in veterinary pet diets, we’re creating a novel participant available in the market that caters to pet well being comprehensively. We’re excited to be a part of this unbelievable development story along with the entrepreneurs.”

The partnership and funding allow Alvar to take the following step in its journey, mentioned Haataja. “Our cooperation has been wonderful from the start, and we share the imaginative and prescient of the corporate’s strategic growth in direction of a number one firm targeted on sustainable pet well-being in Europe,” he mentioned.

Alvar Pet sees important development alternatives in premium pet merchandise

Based on a Bloomberg Intelligence report, the worldwide pet market is estimated to develop to US$500 billion by 2030. Demand for individually tailor-made pet diets has additionally grown considerably. Based on Alvar Pet’s database that covers over 100,000 canine, greater than half of the canine have particular wants that house owners search to handle via a weight loss plan.

“Pet house owners are displaying elevated curiosity in supporting the well being and particular wants of their pets via vitamin,” mentioned Haataja. “Merchandise of Alvar Pet are developed below our veterinarian’s steerage, and Kivuton presents probably the most intensive vary of particular diets within the nation. Collectively, we intention to make particular person and accountable premium pet meals extra accessible to pet house owners throughout the Nordics.”

Over the previous three years, Alvar Pet mentioned it has develop into considered one of Europe’s fastest-growing startups within the pet trade. The joint annual gross sales of Alvar Pet and Kivuton have surpassed 10 million (US$10.8 million), exhibiting a 60% annual natural development fee. Alvar Pet serves greater than 40,000 pet households throughout the Nordic nations, reminiscent of Finland, Sweden and Denmark. 

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