Saturday, December 2, 2023
HomeMeatITN and AHDB companion to launch new farming programme

ITN and AHDB companion to launch new farming programme

The Agriculture and Horticulture Growth Board (AHDB) has partnered with ITN Enterprise to launch a news-style programme referred to as Farming a Greener Future.

Tim Rycroft, CEO of AHDB.

In line with AHDB, agriculture is going through an enormous problem; to assist feeding the world’s inhabitants that’s predicted to succeed in over 9 billion by 2050, requiring 70% extra meals than we produce immediately. Hosted by presenter Duncan Golestani, from the ITN London Studio, the programme explores the significance of livestock inside sustainable agriculture and their function in offering meals safety.

The programme will probably be hosted on the ITN Enterprise content material hub in addition to the AHDB web site, and will probably be supported by a digital promoting marketing campaign.

AHDB’s atmosphere advisor Professor John Gilliland spoke with ITN Enterprise concerning the distinctive function of livestock inside sustainable meals manufacturing. In his interview, he defined why livestock are integral to sustainable farming programs, highlighting their significance to soil well being and fertility, and their distinctive skill to transform inedible plant-based crops into extremely nutritious meals.

Farming a Greener Future contains reporter-led sponsored editorial profiles from the next organisations:

  • Bobcat EMEA – working with clients to develop new expertise that higher helps their agricultural wants and forward-thinking targets
  • Boehringer Ingelheim – sharing how they work carefully with vets and farmers to assist guarantee no animal suffers from a preventable illness, and to steadiness and optimise the well being of animals, individuals and the atmosphere
  • Cool Farm Instrument – equipping farmers with metrics to quantify and inform farm administration plans, empowering them to make improved selections, on-farm
  • Platts Agriculture Restricted – serving to to create a extra sustainable farming business by turning manufacturing bi-products into multi-use animal bedding.

Tim Rycroft, CEO of AHDB stated: “AHDB is delighted to be a part of this distinctive alternative for British agriculture to share its story, demonstrating simply among the some ways it’s innovating and adapting to scale back its environmental affect.

“With livestock a cornerstone and integral to its future sustainability, we’re proud to assist British farming in constructing a resilient meals system which gives meals for all.”

Nina Harrison-Bell, head of ITN Enterprise stated: “Farming a Greener Future shines a lightweight on the work happening within the sector and the various advantages of livestock farming, such because the nutritious meals for the worldwide inhabitants, the roles it gives and constructive impacts for our planet.”

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