The shoot got here with varied technical challenges round workflow, layers, focus stacking and totally different angles to be captured of the identical construct, however I am notably proud you could take a look at the pictures and even with out a emblem know that it is McDonald’s. That’s while having pushed the model ahead, away from the plastic, faux mannequin made world of the previous into an aesthetic that’s actual, tactile and most significantly… scrumptious.
I am tremendous proud that Der Neue Huge Mac nonetheless appears iconically like a Huge Mac, however feels within the fashionable burger world of Sincere Burgers, Patty & Bun and many others.
I could not inform you what number of stills we shot alongside a number of TV commercials and in retailer movement belongings (with some difficult crops!) Because of Tabletop professionals The Marmalade – true masters of their craft in producing these components.
Enormous because of Scholz&Associates and McDonald’s Germany, Plus the Peter Bailey Workforce for every thing. Jurgen, Toby & Florian and Udo, Lottie & Sophie! I hope to see you all once more quickly.
