Tuesday, March 5, 2024
HomeMeatMinisters rejoice Irish Beef receiving PGI standing

Ministers rejoice Irish Beef receiving PGI standing

Ministers of the Irish Authorities have hosted an occasion in Donegal to mark the registration of Irish Grass Fed Beef as an all island Protected Geographical Indication (PGI).

The PGI award is given to merchandise from a specified geographical space and have specific options attributable to that space.

Minister for Agriculture, Meals and the Marine, Charlie McConalogue, TD and Minster for Agriculture, Setting and Rural Affairs of Northern Eire Andrew Muir MLA hosted the joint occasion and have been joined by Bord Bia and the Livestock and Meat Fee (LMC), the candidates for the PGI on behalf of producers and processors.

McConalogue mentioned: “I want to congratulate the candidates Bord Bia and the Livestock and Meat Fee who’ve achieved this on behalf of producers and processors throughout the island. The collaboration between my Division, Northern Eire’s Division of Agriculture, Setting and Rural Affairs, the UK’s Division for Setting, Meals and Rural Affairs, Bord Bia and the Livestock and Meat Fee is reflective of the dear and ongoing north-south co-operation on agricultural issues and our constructive engagements within the pursuits of farmers and processors throughout the island.

“Visiting this wonderful beef farm right here in Donegal right this moment is a reminder of the standard and sustainability of Irish beef and why it’s in such demand world wide. The first produce from Irish farmers that goes into creating our internationally revered high quality meals is the spine of our agri-food sector.

“Securing the PGI standing is recognition of those premium requirements. I stay up for seeing these PGI merchandise on European grocery store cabinets and persevering with to inform the story of Irish farming to a global viewers.”

Selling Irish PGI merchandise

5 merchandise from the Republic of Eire have been awarded the PGI standing, together with Timoleague Brown Pudding, Connemara Hill Lamb and Sneem Black Pudding.

Minister Muir commented: “The granting of Geographical Indication standing for Irish Grass Fed Beef locations it on the identical pedestal as world-renowned merchandise resembling Champagne, Parma Ham, Roquefort Cheese and, in fact Irish Whiskey.

“Having a Protected Geographical Indication is a triumph, a recognition of how the distinctive local weather, panorama and practices of a area interprets into food and drinks, bestowing them with a particular style and character. It’s fantastic that the pedigree of Irish Grass Fed Beef has achieved this degree of worldwide recognition and an accolade to the exhausting working agriculture trade.”

Jim O’Toole, CEO of Bord Bia, said: “Shortly, with help from the Division of Agriculture, Meals and the Marine, Bord Bia will launch a marketing campaign to advertise Irish grass-fed beef with PGI standing throughout our important European markets. Initially, we’ll concentrate on the Italian market which has been recognized as having the very best recognition of merchandise with PGI standing.

“Our deliberate advertising and marketing actions embrace a commerce marketing campaign, a pilot client marketing campaign, and engagement with cooks, influencers, and related media to construct the notice and understanding of our grass-fed manufacturing strategies.

“Following a overview of preliminary marketing campaign exercise, we’ll construct our strategy specializing in markets and clients providing one of the best premium potential for Irish farmers and processors. Primarily based on our in-depth analysis of market potential for PGI, this may doubtless embrace markets resembling Belgium, Switzerland, France and Germany.”

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