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HomeMeatStand out from the herd with value-added advertising and marketing

Stand out from the herd with value-added advertising and marketing


It’s by no means too early to start out fascinated about advertising and marketing calves. For spring calving herds, the choice is quick approaching as weaning looms, whereas fall calving herds have a little bit extra time to plan. 

A consideration it’s possible you’ll wish to make earlier than weaning and promoting calves is whether or not to enroll your cattle in a value-added advertising and marketing program. 

What’s a value-added program?

Worth-added packages doc and acknowledge cattle managed with methods that goal to supply premiums at sale time. The aim of value-added packages is that will help you seize extra earnings from the funding you’ve put into your cattle by offering potential patrons with extra info. For cattle patrons, a value-added program affords additional assurance that calves are primed to carry out within the subsequent phases of manufacturing.

Administration practices which may be included in a value-added program embrace variety of days weaned, vaccination protocols, vitamin packages, implant/hormone-free standing and genetic benefit. 

Am I leaving cash on the desk?

You will need to preserve a pointy pencil to maximise your returns.

As you method the time to make your weaning and advertising and marketing choices, it is very important consider what’s at the moment occurring relating to forage. For instance, it’s possible you’ll be at the moment experiencing dry situations or drought, making early weaning a consideration to preserve forage assets. On the time of writing, costs for value-added light-weight feeder calves on video auctions have been favorable, creating a chance to seize well timed earnings and handle enter prices.

Contemplating these components, you have to additionally weigh the advantages of investing extra time into weaning to assist calves qualify for value-added packages.

Immediately contacting a livestock market consultant for a sale barn or video public sale can present additional enter on premiums they’ve noticed for cattle in value-added packages versus these not enrolled. If there’s a worth distinction between calves becoming your description and people in a value-added program, it’s time to think about enrolling in a program.

How can I get began?

Worth-added packages could be a bit intimidating. However you’re doubtless already doing a big share of the necessities for these packages. Going the additional step and getting into cattle right into a value-added program ensures you’re not leaving alternative on the desk. 

Begin by researching what value-added packages can be found and what their necessities are. Communicate with a neighborhood nutritionist or a veterinarian to see what administration changes may should be made to suit a value-added program. 

Many value-added packages require verification of administration practices. A 3rd-party verification entity may also help authenticate the administration info you may have. Third-party verification not solely additional assures patrons, but additionally permits your cattle to enter extra value-added packages. Be sure you attain out early and discover out what the deadlines are to have cattle third-party verified.

Documentation and knowledge generally offered to a sale barn or video public sale via a value-added program embrace:

  • Vaccines and dewormers administered
  • Days weaned
  • Whether or not calves have been implanted, dehorned or castrated
  • Vitamin previous to and after weaning
  • Age of calves
  • Genetic info
  • Different therapy data

Documenting these particulars via value-added packages helps carry extra consideration to your calves on the time of sale.

It’s additionally a good suggestion to achieve out to your livestock market consultant as quickly as potential. Livestock market representatives are in tune with their patrons and may advise you when to supply calves and what administration info their patrons want. Speak about any advertising and marketing packages, just like the Purina® Plus value-added program, that assist put collectively constant teams of calves patrons search.

If you happen to’re concerned about enrolling calves in Purina® Plus, begin by reaching out to your native Purina® seller forward of your anticipated weaning date. Purina® sellers are prepared to assist create a plan that works for you. Your native crew will make it easier to navigate utilizing Purina® Plus in tandem with different value-added packages based mostly in your distinctive operation and targets.

 

[1] McNeill, J. December 1999. Extension Animal Science, Texas A&M College. Worth Added Calves.

[1] Bremer, M. September 2015. College of Nebraska-Lincoln Institute of Agriculture and Pure Assets. UNL Beef. Preconditioning Calves: Can it Add Worth?

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