Friday, August 12, 2022
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What occurs if you inform a smart man “the prints do not actually matter”.


I labored for Nabisco from 1989-2002 (Kraft for 2002-2004). I’ve to confess that I behaved like a spoiled brat by most of these years. Nabisco was an awesome place for an undiagnosed ADD wacko to work. 

I used to be requested to shoot some photos for an enormous meals present in Chicago. The shopper mentioned “they are going means up on the highest so it does not actually matter what you do”. 

I believed for a minute and determined to see if I might do a shot the place the one sharp a part of the picture can be the product identify. 

That is the consequence. I did 6 photographs of 6 completely different merchandise and in case you look intently, solely the product identify is sharp.

I nonetheless shoot a number of my meals photos nearly huge open however this one was the craziest I’ve ever been.

P.S. They seemed good way up on the present.

 

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