MORE COMPETITION
With fewer meals manufacturers and companies nonetheless within the operating, it implies that extra content material creators can be going after the identical model offers. Because of this you’ve received to be high of your recreation, placing out your finest work and constructing a robust, loyal neighborhood on instagram (and past) to be thought-about for one of the best model collaborations presently accessible. Are you up for the problem?
SENSITIVE, APPROPRIATE, UPLIFTING AND TIMELY
That is very a lot my private perspective, so please take it with a pinch of salt, however (sponsored) meals content material that’s overly opulent and wasteful proper now feels completely tone deaf to me! (I’ve talked about this overtly on the Eat, Seize Share podcast lately).
When agreeing to model collaborations, please be certain that the content material you create is related, uplifting and provoking while contemplating the second in time we discover ourselves in. Acceptable content material might embrace useful sourdough bread baking tutorials, youngster pleasant recipes that youngsters, unable to go to highschool, could make with minimal grownup supervision, reasonably priced pantry primarily based meals for these on decrease incomes, or freezer pleasant mains for folks who’re working from residence while home-school their little ones. If that isn’t influencer advertising and marketing with coronary heart, I don’t know what’s!
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TAKING YOUR BUSINESS ONLINE
Operating a artistic enterprise or being a contract artistic is at all times tumultuous – their are instances of feasts and durations of famines, however the factor is, with the ability to navigate all of the ups and downs is key to doing this artistic work long run. Furthermore, working freelance additionally means with the ability to alter, adapt, suppose outdoors the field and pivot to satisfy your viewers the place they’re at.
With in particular person occasions, workshops and gatherings off limits for the foreseeable future, utilizing the powers of the web is not optionally available, it’s necessary for creatives such as you and me. So ask your self: What does your viewers want proper now, what are you able to supply them that may work (nearly as nicely or maybe even higher) by on-line channels? This may occasionally embrace increasing or opening an on-line store, transferring your workshop and cooking courses on-line or working along with your 1-2-1 purchasers just about.
Fb lately opened FACEBOOK SHOPS, competing immediately with Shopify, Etsy and in some ways even banks! Why? As a result of they KNOW that having an internet store and on-line choices is the longer term; it’s the place it’s at! Your online business being a part of that digital economic system can be essential to its survival, now, throughout COVID-19 and past.
CLOSING THOUGHTS
There’s uncertainty, however persevering with to work on your enterprise with focus, placing a suggestion on the desk when it feels proper, assembly your viewers the place they’re, speaking sensitively and in essentially the most useful approach attainable along with your potential purchasers, placing your finest work ahead, pivoting if want be and claiming your area within the digital market place will all provide help to make it by these unsure instances. I’ve received full religion in you! Now go, and make it occur!
NEED MORE INSTAGRAM AND BUSINESS HELP?
I’m instructing an instagram and the enterprise of running a blog masterclass the place we’ll dig deep into all the above talked about factors and discover how one can develop your viewers and on-line revenue. Wish to discover out extra? Then please head right here the place you’ll additionally discover a contact kind. I can’t wait to listen to from you.
Earlier than you go, remember to subscribe to my mailing checklist so that you might be positive you do not miss a single a part of my INSTAGRAM SERIES. As well as, mailing checklist subscribers get entry to my FREE artistic neighborhood and likewise get a particular low cost once they e book a 2 hour instagram teaching session. You possibly can subscribe to the mailing checklist beneath.
